As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA. Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act.
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In February 2015, Nintendo agreed to share the revenue with the video creators through the Nintendo Creators Program. In 2010, it was reported that nearly a third of the videos with advertisements were uploaded without permission of the copyright holders. A YouTube spokesperson stated that while the policy itself was not new, the service had "improved the notification and appeal process to ensure better communication to our creators". In May 2007, YouTube launched its Partner Program (YPP), a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site.
At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws. YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site's first viral video, Lazy Sunday, which had to be taken down, due to copyright concerns. On November 11, 2021, after testing out this change in March of the same year, YouTube announced it would start hiding dislike counts on videos, making them invisible to viewers.
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These channel subscriptions complemented the existing Super Chat ability, launched in 2017, which allows viewers to donate between $1 and $500 to have their comment highlighted. This effort was discontinued in January 2018 and relaunched in June, with US$4.99 channel subscriptions. In April 2010, Lady Gaga's "Bad Romance" became the most-viewed video, becoming the first video to reach 200 million views on May 9, 2010. In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute. Unofficial uploads of the skit to YouTube drew in more than five million collective views by February 2006 before they were removed when NBCUniversal requested it two months later based on copyright concerns.
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In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets. On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an over-the-top MVPD-style subscription service that would be available for United States customers at a price of US$65 per month. A total of 34 streaming services (including Paramount+, Showtime, Starz, MGM+, AMC+ and ViX+) were initially available for purchase. In March 2021, Google announced plans to gradually deprecate the Google Play Movies & TV app, and eventually migrate all users to the YouTube app's Movies & TV store to view, rent and purchase movies and TV shows (first affecting Roku, Samsung, LG, and Vizio smart TV users on July 15). On May 22, 2018, the music streaming platform named "YouTube Music" was launched for people who mostly listen to music on YouTube. In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming trends, such as "Clocking", "Kissing Dad", and "Glub Glub Water Dance".
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- On September 23, 2025, YouTube parent company Alphabet announced that it would reinstate creators that were banned for spreading misinformation about COVID-19 and the 2020 U.S. presidential election.
- At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws.
- YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year.
- Senate introduced a resolution condemning Joseph Kony 16 days after the “Kony 2012” video was posted to YouTube, with resolution co-sponsor Senator Lindsey Graham remarking that the video “will do more to lead to (Kony’s) demise than all other action combined.”
- In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users.
- Prior to 2020, Google did not provide detailed figures for YouTube’s running costs, and YouTube’s revenues in 2007 were noted as “not material” in a regulatory filing.
YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform. As of May 2019update, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of mid-2024update, there were approximately 14.8 billion videos in total. YouTube gives an option for copyright holders to locate and remove their videos or to have them continue running for revenue.
Google stated that it had "begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear". The government demanded assurances that its advertising would "be delivered safely and appropriately". In June 2008, a Forbes magazine article projected the 2008 revenue at $200 million, noting progress in advertising sales. According to a 2020 study, viewership of far-right videos on YouTube peaked in 2017 and "a growing body of journalistic evidence" suggested that YouTube was radicalizing young men through its recommendation engine, but that such evidence was "fraught with a bias towards sensationalism".
- Whereas YouTube’s inherent ability to allow presidents to directly connect with average citizens was noted, the YouTube content creators’ new media savvy was perceived necessary to better cope with the website’s distracting content and fickle audience.
- YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators.
- Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms.
- They created posts on Craigslist asking attractive women to upload videos of themselves to YouTube in exchange for a $100 reward.
- In the 2011 case of Smith v. Summit Entertainment LLC, professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube.
Concurrently, old media celebrities moved into the website at the invitation of a YouTube management that witnessed early content creators accruing substantial followings and perceived audience sizes potentially larger than that attainable by television. As of 2018update, public access to YouTube is blocked in many countries, including China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan. In December 2024, YouTube added the functionality of automatic language dubbing, which uses AI to produce translations of videos into different languages. In September 2022, YouTube TV began allowing customers to purchase most of its premium add-ons (excluding certain services such as NBA League Pass and AMC+) without an existing subscription to its base package. Google Play Movies & TV formally shut down on January 17, 2024, with the web version of that platform migrated to YouTube as an expansion of the Movies & TV store to desktop users.
The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. Since its founding in 2005, the American video-sharing website YouTube has been faced with a growing number of privacy issues, including allegations that it allows users to upload unauthorized copyrighted material and allows personal information from young children to be collected without their parents' consent. The platform was first tested in India and later expanded to other countries, including the United States in March 2021, with videos now able to be up to 1 minute long. In September 2020, YouTube announced that it would be launching a beta version of a new platform of 15-second videos, similar to TikTok, called YouTube Shorts. It was distinct from the company's main Android app and allowed videos to be downloaded and shared with other users.
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It offers advertising-free streaming, access to original programming, and background and offline video playback on mobile devices. While some users praised the move as a way to discourage trolls, others felt that hiding dislikes would make it harder for viewers to recognize clickbait or unhelpful videos and that other features already existed for creators to limit bullying. It features a simplified user interface, curated selections of channels featuring age-appropriate content, and parental control features. In 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels.
On February 16, 2023, Wojcicki announced that she would step down as CEO, with frostybet casino review Neal Mohan named as her successor. Joining the YouTube Kids app, the company created a supervised mode, designed more for tweens, in 2021. During the COVID-19 pandemic, when most of the world was under stay-at-home orders, usage of services like YouTube significantly increased. YouTube released a mobile app known as YouTube Kids in 2015, which was designed to provide an experience optimized for children. Through this period, YouTube tried several new ways to generate revenue beyond advertisements.